TRACKING & ANALYTICS CONSULTING
GTM Configuration
& Tracking Services
- Accurate implementation
- Testing & validation
- Clear documentation
TRACKING EXPERTISE
Experts in Google Tag Manager & GA4 Tracking Solutions
- Google Tag Manager implementation
- GA4 event & conversion tracking
- Google Ads conversion tracking
- Meta Pixel & Conversion API
- Server-side tracking
- E-commerce tracking
Illustrative example of a tracking plan. Not live data.
WHAT I DO
Tracking & Analytics Services
E-commerce Tracking
WHY WORK WITH PPC BAPPI
Why Choose Our Tracking Services?
- Structured implementation
- Clear event architecture
- Testing & validation
- Cross-platform tracking
- Documentation after implementation
Accurate Implementation
Structured tracking that captures the actions that matter to your business.
Testing & Validation
Every important event is tested before tracking goes live.
Platform Expertise
Clear Documentation
Written notes so your team understands what was built and why.
OUR PROCESS
How Our Tracking Process Works
A clear five-step process from first audit to data you can trust.
01
Audit
02
Plan
03
Implement
04
Test
05
Document
PLATFORMS & TECHNOLOGIES
Tools We Work With
We work inside the platforms you already use, and you keep ownership of every account.
Google Tag Manager
GA4
Google Ads
Meta Pixel
Meta CAPI
Server-Side GTM
Shopify
WooCommerce
WordPress
Looker Studio
Google Search Console
Microsoft Clarity
Platform names are used for identification only and belong to their respective owners.
RECENT PROJECTS
Recent Tracking Projects
Anonymized examples of the tracking problems we solve. Client names and results are not shown.
Google Ads Conversion Tracking
TRACKING CHALLENGE
Conversions were not being recorded correctly.
IMPLEMENTATION
GTM-based conversion tracking for forms and purchases, with clear triggers and values.
VALIDATION
Tested with Tag Assistant, GTM preview and Google Ads diagnostics.
- GTM
- GA4
- Google Ads
GA4 E-commerce Tracking
TRACKING CHALLENGE
Product, cart and purchase events were incomplete.
IMPLEMENTATION
A full GA4 e-commerce event set built on a validated data layer.
VALIDATION
Test orders compared with GA4 and the store admin.
- GTM
- GA4
- WooCommerce
Server-Side Tracking
TRACKING CHALLENGE
Browser-only tracking limited data quality.
IMPLEMENTATION
A server GTM container on a first-party domain forwarding to GA4 and Meta CAPI.
VALIDATION
Server preview and platform diagnostics checked before go-live.
- Server GTM
- GA4
- Meta CAPI
REAL CLIENT FEEDBACK
Client Reviews
Feedback from clients I’ve worked with on tracking and analytics projects.
franklantz
Denmark
Great experience working with Bappi. He completed a thorough tracking setup across WooCommerce, GA4, GTM, server-side tracking, Google Ads and Meta Pixel/CAPI. The work was well documented, tested properly and delivered with clear screenshots and a video walkthrough. Communication was easy throughout the project, and I appreciated that he took the time to verify the setup rather than just install it and move on. Very professional, reliable and easy to work with. I’d be happy to work with him again on future tracking and analytics projects.
anthonycrifase
United States
Bappi did a phenomenal job for my google search console, google analytics and tag manager. He is very knowledgable and helped with fixing a ton of issues and setting it up. He is a top rated fiverr vendor for a reason! You will be very satisfied with his work!!!!
madlands
Paraguay
Very good experience working with Bappi. He set up our GA4 and Google Tag Manager tracking, implemented several custom events for forms, downloads, newsletter signups and shipment tracking, and tested everything in GA4 DebugView and Realtime. Our website required more custom work than a standard tracking setup, and Bappi put in additional effort to make the events work correctly. Communication was responsive, and he also provided documentation and a video walkthrough of the implementation. Overall, a skilled and dedicated GA4/GTM specialist. Would work with him again.
mofado77
Canada
Absolutely thrilled with this gig. Communication was fast and clear from start to finish, the work was delivered ahead of schedule, and the quality exceeded what I expected. Every revision request was handled quickly and without hassle. Highly recommend and will definitely order again.
pawel_rogowski
Denmark
everything great as always. this is my 5th project with Bappi and it goes as smooth as one can imagine. fast, reliable, affordable. I highly reccomend Bappi to take care of your tracking setup, regardless of the platform that you're working with 🙂
jes1912
United Kingdom
Working with Bappi for second time, he's very knowledgable and answered all my questions! Highly recommend.
hashayek
Germany
Perfect work and fast delivery. Now we will let him also run our google Ads.
faruk228
Netherlands
It was great working with Bappi, he did an outstanding job. Quick, professional and great quality! Thanks!
klansamy
Canada
Bappi was amazing to work with. Knowledgeable, fast, reliable. Highly recommended
thajokes
Canada
Awesome work, I worked with Bappi Several times and i'm always happy with his work
a_r_mktg
United States
Bappi was incredible! So quick, and helped me correct something I messed up when I tried to set up GA4 myself.
mazzaman920
Australia
Bappi was awesome. He set up ALL our tracking requirements perfectly and gave a detailed report on how it was all done. I'm based in Australia and he certainly exceeding my expectations on the level of service and quality. All the way through he was responsive, professional and very friendly. I'm hiring him now for other services. Before I even hired him, he offered to get on a call to clearly understand what I needed. He also suggested additional things that could be done. He did everything I needed AND he also added on a few extras, that I missed, without any additional fee. He's very experienced on the data side. Thanks for all your help Bappi. Looking forward to continuing working with you.
ABOUT THE SPECIALIST
About PPC BAPPI
- Google Tag Manager
- GA4
- Google Ads Conversion Tracking
- Meta Pixel & CAPI
- Server-Side Tracking
- E-commerce Tracking
Get Your Free Tracking Audit Today
FAQ
Frequently Asked Questions
Straight answers to the questions we hear most.
What is Google Tag Manager?
Google Tag Manager (GTM) is a free tool that lets you add and manage tracking tags on your website without editing code every time. It sits between your site and platforms such as GA4, Google Ads and Meta.
Why is my GA4 tracking not working?
Common causes are a missing or duplicated GA4 tag, events that never fire, wrong triggers, consent settings blocking data, or filters and settings in GA4 itself. A tracking audit finds the exact cause.
Why are Google Ads conversions not being recorded?
Usually the conversion tag does not fire on the right action, the conversion ID or label is wrong, the tag is blocked by consent settings, or the conversion action is not linked correctly. We test each step and fix what is broken.
Can you fix an existing tracking setup?
Yes. We audit your current GTM container, GA4 and ad platform setup, remove duplicates and errors, then rebuild or correct what is needed and validate it.
Do you provide server-side tracking?
Yes. We set up server-side GTM for better data quality and more control over what is shared with GA4, Google Ads and Meta, including Meta Conversions API.
Can you track WooCommerce purchases?
Yes. We track product views, add to cart, checkout and purchase events in WooCommerce and send them to GA4, Google Ads and Meta with correct values.
Can you track Shopify e-commerce events?
Yes. We set up the full Shopify e-commerce event flow, from product views to purchases, and validate it in GA4, Google Ads and Meta.
How do you test tracking after implementation?
Every event is checked with GTM Preview mode, GA4 DebugView, Tag Assistant and platform diagnostics such as Google Ads and Meta Events Manager. For e-commerce, test orders are compared with the store admin, and you receive documentation of what was tested.
LET'S TALK